There’s a lot to love about being a blog post writer.
You get to decide when you wake up. You get to decide what time you start working (and for how long). You get to tell people “no” if you don’t want to work on their stuff. You get to earn way more working way less.
Those things are nice, but . . .
. . . It’s the stuff most people don’t talk about which makes blog post writing an essential skill ALL Freelancers should develop.
1. Blog posts are excellent “entry point offers”
If you’re struggling to get your foot in the door with high paying clients, offering blog posts as a service is an excellent way to bridge the gap.
It’s a low investment for your client (just $200 at the low-end), but an incredible opportunity for you to prove your worth, generate results, and build a relationship of trust (while earning pretty good money).
Additionally, if someone needs a blog post it means they have an online presence (or at least really want to have one) . . .
You offer them a blog post, do a good job, then you can offer additional services like design or marketing or traffic or whatever to complement the work you’ve done.
In my personal experience, I can turn more than 70% of the people who buy content from me into my higher priced services.
Those are pretty average results for writers who know how to deliver the goods with blog posts.
2. Projects are short and pay is fast
At the most it should only take you a few short hours to write a blog post worth a couple hundred dollars.
If you really wanted to work hard, you could turn out several posts per day.
Having projects that only take a few hours means that you can invoice faster once the project is complete.
It means you have more control over your time because you can squeeze the work in around life instead of needing all day chunks to focus.
3. One client could keep you busy enough to pay all your bills
If you do a good job (a.k.a. follow the Happy Writer method) your clients will almost always ask for more.
You may start a project under contract for one blog post a month which moves to one blog post a week, which moves to twice a week, which could eventually move to once per day (if you wanted).
Additionally, in the Happy Writer program I'll show you how to turn a $200 blog post contract into multiple thousand dollar “pillar post” side projects all with the same client.
I'll even show you how to transition to becoming a Content Director where you can earn $2000 per month (to start) just for putting together content calendars and guiding teams of writers.
DISCLAIMER: while it is 100% possible to have a single client pay you enough to quit your job, I don’t recommend putting all your eggs into one basket. One is the most dangerous number in business and with so many easy to get clients it’s a wise move to diversify and have multiple clients.
4. The demand for blog post writing has EXPLODED
According to various sources there are more than 1 billion websites online.
If we assume that .5% of those are actual businesses trying to sell products online then you are looking at 5 million potential clients you could serve.
Being a blog post writer in today’s market is like going to a buffet. The sky is the limit and the choices are entirely yours to make.