And in 7 days it was done.
As in, I didn’t just go out and spend 7 days closing enough new contracts to collect that money, but still need to do months’ worth of work to actually earn it.
I simply put the work in to create a packaged knowledge product, and sold it.
And I can sell it again, whenever I want or need, to generate more revenue.
That’s real freedom - that’s leverage.
And when you do it in your freelance business, packaged knowledge is what allows you to reliably double your effective hourly rate . . .
. . . and make your freedom number a reality.
Which also gives you the freedom to cut your working hours in half, if that’s what you want.
But how do you get it right?
What do you sell?
This is what trips up almost every freelancer when you’re going through this process . . .
. . . and where so many freelancers stall out.
Because you’ve been a service provider until now, and making that mental switch isn’t as easy as it sounds.
There’s some emotional and mental baggage to work through too . . .
And creating and putting your packaged knowledge out there is not easy as easy as just focusing on getting more clients instead, making working a few extra hours per week instead, and doing what you know and what feels safe.
At least, it wasn’t until now.